These are just a few of the recent projects and initiatives I’ve led and the results I achieved. Feel free to contact me if you’d like to speak with me in more detail about them or hear about others.

Challenge

  • Scale quality content production while reducing costs and turnaround time.

Solution

  • I tapped into my professional network to recruit a team of qualified and reliable freelance writers, and initiated an on boarding program to maintain a consistent look and feel for the brand.

Result

  • I brought on 3 freelance writers to assist with content production, while I managed the team as an editor. I reduced costs by 33% to 50% per article relative to our agency model. I also reduced delivery time by 5 to 7 days per assignment.

Challenge

  • Develop a content strategy that aligns with the company’s core business objectives and updated brand direction.

Solution

  • Work cross-functionally to gather information on the company’s overarching strategy.
  • Immerse myself in the company’s target persona(s) to brainstorm content possibilities.
  • Create content pillars that speak directly to the consumer journey, but also elevate the company and brand presence.
  • Leverage the content strategy and pillars as the basis for a go-forward action plan.

Result

  • Built four content pillars to focus all of the company’s content output, and 100% align with the overall business strategy.

Challenge

  • Merge Plymouth Rock’s state-based blogs into an enterprise digital property and substantially grow engagement.

Solution

  • Informed the design of a new blog to leverage existing evergreen content, reduce the demand for new content and allow the blog team to work more efficiently after the launch.
  • Coordinated with the company’s SEO strategist to move more than 400 blog posts while maintaining natural search power.
  • Developed the company’s first ever content strategy to manage and grow the blog.
  • Created and managed an editorial calendar, distribution plan, audience development, and “day two” optimization initiatives.
  • Enhanced the sophistication of blog topic selection by using tools like Google Trends, Google Correlate and social media testing.

Result

  • In the first year under my management, the newly developed blog grew page views 390% over the previous year’s combined metrics for the state-based blogs, and set a substantially higher record for comments received on individual posts.
  • Also in the first year, I produced 42 blog posts and directed a team that produced an additional 46 blog posts.

Challenge

  • Develop content that positions Plymouth Rock as an authority and earns media attention.

Solution

  • Created an original market research survey that directly relates to the company’s brand expertise. In this case, driving in New Jersey.
  • Contracted with a professional survey sample provider to poll 1,000 New Jersey drivers.
  • Analyzed survey results to produce an interesting and engaging narrative
  • Created customized media pitches for local outlets across the state and wrote content to drive traffic to the company’s blog.
  • Developed strategic messaging for media interviews.

Result

  • I secured two separate radio interviews and acted as a company spokesman for both. The first was part of NJ 101.5’s news updates and aired approximately 8 times over the course of one day.
  • The second was an extended interview during drive time hours on WDHA 105.5. In both instances, there was a companion online piece, which included a link to the Plymouth Rock blog.